VISUAL INTERPRETATION OF THE PODCAST "SERIAL"
"Serial" shares the story of Adnan Syed, who is currently in prison for the murder of his ex-girlfriend. My book recreates major plot points with visually frustrating typography, emphasizing the discrepancies in the evidence.
Each element of this book is coded in contradiction. Interspersed dense and light pages, overwhelm and then offer relief. Inflammatory statements in large type, build anger, contradicted by quieter rebuttals in tiny, almost unnoticeable type. Layered type confuses conversations, burying the truth. Varying line weights emphasize contrast and balance.
I bolded, the title, "But" throughout the book, highlighting frequent hairpin turning points. Just when you start to believe something is true, the story flips back on itself. My conceptual narrative drove every visual design decision.
These are some of the type studies I conducted for this project. To denote the different classes of information, I relied on three typefaces. Inflammatory statements are displayed in Impact, dramatically contrasting statements appear in Serifa. The third layer of typography, Courier, is narrative, providing context or quoting direct transcripts. I also used it for a side narrative to share my thoughts on the podcast.
I used two grids: a traditional six column grid and an exponential modular grid which continually gets smaller. I designed it to emphasize contrast by making clearly defined open and condensed sections. The book is wide and narrow to highlight my concept of juxtaposition.