2016 BRANDING SYSTEM FOR LUNAR GALA
As one of three Executive Producers, I led our executive board and directed Carnegie Mellon's annual fashion show, Lunar Gala. I oversaw the creative direction of the brand and show experience. I managed the nine designers on the print/branding, motion, and web teams, and 120 club members, while managing our $40,000 budget. We transported 1,100 spectators to a new environment by applying the Strain brand across the entire experience.
Designed by Robyn Lambert, Rachel Chang, Irene Joung & Yoon-ji Kim
In conjunction with themed content, I oversaw the production of behind-the-scenes videos, released to generate enthusiasm throughout the year.
Photography by Chloe Chia & Tejasvir Singh Rekhi